The market scenario these days is more competitive than ever, whether you are new to the business or an established one. If you are in the business, you need to regularly update your marketing strategies and advertising tools along with products and services to counter the heavy competition in the market. We need robust digital […]
Are you worried about your brand’s social media presence? Do you think it’s time-consuming or that you do not have much idea about how to get started? It’s okay. Social media optimization strategies are complicated and somewhat amusing. And with so many platforms out there, it’s only natural to feel a little left behind. To […]
Every day people search a million things on Google Search Engine to get the desired information on their devices. No matter the nature of information (if it’s available for public use) you can access it through Google’s passage ranking. Sometimes, you just search about simple things like cats, food, or movies, and sometimes you search […]
Google Algorithms are important for digital marketers, advertisers, and various businesses that operate online. Changes in Google policies can affect an entire online marketing strategy because they are the baseline for page rankings on search engine result pages (SERPs). Most businesses nowadays have an online presence and almost all of them depend on online traffic. […]
Planning to invest in pay-per-click services? For that, you need an attractive landing page. A landing page is the page that users click on when they see your ad on search engines. This page helps you generate leads and boost email signups. However, to ensure your landing page generates the desired leads, you need to […]
Google Analytics needs no introduction; it’s been around for 8 years. It is a great tool from an SEO perspective as it allows marketers analysts to survey activities on the websites. Although, it is a great tool for websites and almost checks all the boxes. However, mobile apps are completely unavailable on Google Analytics view. […]
Marketing is all about creating strategies to fulfill customer needs, improving sales, amplifying profit, and overtaking competitors. But if you’ve just started a business and are wondering which marketing approach to go for, this blog is for you. Today, we’re going to talk about five core marketing concepts that every marketer should be familiar with. […]
How to drive business growth now that lockdowns are slowly being lifted everywhere With most of the world in partial or complete lockdown, times have become quite uncertain for not just the economy, but humanity in general. This is due to multiple factors, and the COVID-19 pandemic has altered the scenario for nearly every industry […]
Google and Facebook- the two biggest internet giants stand equally before each other. Many businesses are confused about which one of them is the best and that which will bring them a higher return on investment. To be straight, it depends. Both Facebook and Google are the global leaders in PPC (Pay Per Click) advertising. […]
With the rise and boom of technology and the internet, we have huge amounts of information that is being transmitted around the world every single day. Our ways of communicating have changed dramatically in the last couple of decades. It is really amazing if you consider the millions of posts, tweets and videos that are […]
