Category Archives: "SEO"

Google Analytics 4 – What’s New with the Latest Google Update


Google Analytics needs no introduction; it’s been around for 8 years. It is a great tool from an SEO perspective as it allows marketers analysts to survey activities on the websites. Although, it is a great tool for websites and almost checks all the boxes. However, mobile apps are completely unavailable on Google Analytics view. […]


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Boost Your SEO with Core Web Vitals: The 2021 Guide


With each new project, SEO professionals spend a lot of time on keyword research, content optimization, backlink generation, and mobile experience. However, in 2021 things seem to have changed. The on-page experience is at the forefront of Google’s priorities. They recently launched a core web vitals update which will be effective from May this year. […]


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SEO Content Writing and SEO Copywriting: What’s the Difference?


Aren’t ‘SEO content writing’ and ‘SEO copywriting’ the same? Is there a difference between the two? If yes, does that even matter? These are some common questions that pop up in everyone’s minds when they first deal with an SEO agency. Some believe that both the terms are interchangeable while others don’t even consider copywriting […]


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6 Factors that Make High Bounce Rate a Persistent Issue


“Why are visitors leaving my website?” It’s a question that continues to haunt website owners, online marketers, and analysts alike. Before we move on to solving this issue, let’s understand what a ‘bounce rate’ is, and why it can be a problem. Sometimes, a visitor views just a single page before going back to a […]


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5 SEO-Friendly Tips that Noticeably Improve E-Commerce Sales


A lot of E-Commerce website owners are initially skeptical when they are recommended SEO services. However, there are numerous examples where subtle yet noticeable changes have brought great improvements in client response. And that’s usually because they made the e-commerce website more SEO-friendly. In this post, we will list some of these in the form […]


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Google Indexing: What’s Changing, and How it Affects SEO


Google recently announced a plethora of changes made to search through 2020, with some major ones aimed at English languages. Among those is the initiation of passage-based indexing, which is supposedly going to affect ranking.  We will discuss further about this particular development related to Google indexing in this post.  Passage-based Google Indexing: What It […]


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5 Strategies to Scale Performance for Successful Global SEO


The digital revolution has transformed the way businesses approach their customers. Reaching your clients across borders is a dream come true thanks to the internet, but you still need an understanding of what they want and then create content that matches their requirements.  Merely translating the same content to post for customers of different countries […]


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Voice Search Optimization: Chief Aspects to Cover


Times are evolving, as are the different ways in which data is being searched. More and more people are finding information through voice search or voice assistants on various devices like smartphones, laptops, and tablets, from Siri on Apple devices to Cortana and Google voice search assistants on Microsoft and Android devices respectively.   This trend […]


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6 Factors That Can Get Your Website Penalized – Watch Out


Using the best digital marketing practices and still not getting the desired rankings on search engines? It’s time to re-examine your strategies. Ranking on search engine giants such as Google is based on various algorithms. Overlooking the basic elements and making bad choices can even get your website penalized.  With this blog, we’ll help you […]


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23 Handy SEO Tools We Recommend That are Absolutely Free


If you are interested in using SEO to improve your website’s position on the internet, there are plenty of tools that can help you with this. You will find hundreds, if not thousands of them on the internet – both free as well as premium versions – each one just as useful as the last. […]


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