5 SEO-Friendly Tips that Noticeably Improve E-Commerce Sales

5 SEO-Friendly Tips that Noticeably Improve E-Commerce Sales

5 SEO-Friendly Tips that Noticeably Improve E-Commerce Sales

28 Oct 2020    SEO

In this post, we will list some of these in the form of useful tips that will help your website as well. Ultimately, the changes you make on your e-commerce website (depending on the need of the hour) can bring multiple benefits. They will not just increase traffic and conversions, but also boost overall website sales and keep your customers loyal.

5 Techniques to Enhance the Engagement and Sales of Your E-Commerce Website

The following tips are part of the practices recommended by SEO professionals. They will also answer some common questions among owners.

1. Manage SEO for New Additions 

The key behind quick Google indexing for new product pages is maintaining a solid website structure and a decent internal link architecture. This is done by linking product pages to categories and the categories to your home page. Linking the product and category pages to their parent category pages will also ensure that Google locates, crawls, and indexes new content quicker. 

Also, the best way to bring new additions to the attention of both Google and your customers is to present them where they will be easy to spot – on your home page. 

2. Organize and Maintain a Strong Internal Link Architecture 

A website’s internal link creation can influence SEO and rankings to a great extent. However, these results can further be improved by a robust link architecture. Link building won’t do much good without a sturdy architecture to support it. 

Furthermore, this contributes a fair bit toward user-friendliness, which is also extremely important because you cannot solely rely on search engine spiders. Following these tips will up your website’s user-friendliness significantly – 

  • Provide access to products on a category level – A category menu offers users a quick overview and helps them navigate through different categories and their subcategories. Aim for contextual relevance in this case.  
  • Adjust content from both perspectives – Since you have to consider the convenience of your customers and that of Google, increase category-level relevance first. Then, you can work according to buying intent and add keywords for SEO as required. 
  • Apply breadcrumbs – Category pages require breadcrumbs to help users and search engines move up a single level to a parent category.

3. Address Website Security 

Security is one of the online shoppers’ biggest concerns – with good reason. E-commerce websites ask for their identity and financial data before confirming their purchase, and as a buyer giving their sensitive information to you, they are right to be concerned.

This is why you should ensure their security and assure them of it by using imagery. Place visual clues that prove your compliance with all the safety standards. Make sure you follow the right safety protocols and keep your encryption and security certifications visible as well. 

Prove that shopping at your e-commerce store is completely safe. When you show that you never take your clients’ safety for granted, you increase trust and improve conversions.

4. Cater to all Mobile Devices

Thanks to an unstoppable rise in the use of mobile devices, you can no longer ignore these technological innovations. Surveys have found that e-commerce business owners enjoy at least a doubled growth rate when their website is optimized for mobiles. 

At the same time, many users still prefer the desktop version of online shopping websites, regardless of the device they’re viewing it on. The best thing to do here is to provide an option to switch to the standard Web version or vice versa. This way, you are keeping your customers happy by letting them choose the version. You are also making your site SEO-friendly by improving mobile adaptiveness.

5. Improve Product Presentation

Present the products you offer clearly and elaborately. Let your customers know about their appearance, dimensions, and all the benefits. It can be done through easy-to-understand text, high-quality videos, and pictures. The more your customers get familiar with the product, the more you can influence their decision to purchase. 

Moreover, clients won’t hesitate to share attractive images and videos on social media. It is a wonderful opportunity to increase the uniqueness of your content and elicits response via tags and comments. Social media is a great way of spreading word of mouth as well.  Therefore, optimized product images go a long way in ensuring that more people know about them. This also increases website traffic through Google image searches.

How to Optimize Your Product Descriptions?

Invest in great-quality photographs and videos. Try to create an atmosphere through those images to help customers get a feel for the product. This would increase product sales as well.  

You also need to optimize your images to make them more SEO friendly. To do this, add brief yet descriptive content to your images like small file names, alt text, and captions. Keep improving all of these aspects as time and technology progress.

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