5 Strategies to Scale Performance for Successful Global SEO

5 Strategies to Scale Performance for Successful Global SEO

5 Strategies to Scale Performance for Successful Global SEO

29 Sep 2020    SEO

Merely translating the same content to post for customers of different countries is not the best way to increase your potential – you must develop strategies for global SEO. It is important that you apply the core principles of search engine optimization to achieve relevance and adaptation on a global level. At the same time, you also need to make sure that technical SEO content is received in the right language by the demographic

Tips to Achieve Search Engine Optimization Global Level Success

As you begin preparing an SEO strategy to establish and expand your customer base, take a look at these five ways you can scale your activities and maximize your opportunities.

1. Increasing Adaptiveness When Switching between Different Regions

If you try to conduct a search in different countries, you will find that the SERP layout in search engines like Google and Bing varies from region to region. For instance, some keywords may get more relevant search results in some countries than others.

This is because local trends are generally different from country to country and so the content types and SERPs are adjusted accordingly by Google for the ideal user experience in their region. Naturally, it becomes necessary to consider various factors like local slang and vocabulary, population and demographics, and cultural inclinations.  

Therefore, you need to understand the different expectations that all these different people have from your brand and optimize your content as per keyword and traffic demand.

2. Build a global framework for your international SEO

The technical characteristics and tasks related to enterprise SEO are equally important, and one such aspect is the use of hreflang tags. It is a piece of code that conveys the targeted country and dialect for your content to Google.  

Specifying both of these is necessary because the vocabulary is different in different countries even though the language may be the same. For example, a website with Spanish content created for a Mexican audience will still need to be adjusted for decent user experience for people in Chile, since both these countries have distinct dialects and vocabularies despite technically having the same language, i.e., Spanish.

The hreflang tag is used in digital marketing strategies for SEO to show the audience the content that was designed particularly for them and to offer the most helpful experience.  

3. Customize the Content for a Localized Experience

After designing the content structure for your global audience, the next step is to design content for specific regions. This requires a thorough understanding of the audience in each area because mere word-by-word translation wouldn’t suffice.

Content customization includes local search trends and keywords after performing extensive research for all the targeted countries. Try to make the content as localized as possible by adding relevant slang and local vocabulary where possible – you can do this with the help of native speakers for improved resonance.

Another important step in case you are trying to reach several locations for your business is to design and implement a separate landing page to target each specific area. Incorporate local elements such as landmarks and local pastimes to relate to the audience more. 

4. Unite diverse approaches

Combining various SEO strategies that cover different platforms is important for performing successful global SEO. Begin by creating a list of countries where you have the biggest chances of finding the most customers in a descending order. This will help you prioritize and focus most of your efforts in the right places.   

The global framework you have created will help search engines display your content properly and to appropriate audiences. Apart from designing localized content that appeals to its intended audiences, you also need to make your content available for handheld devices, especially mobiles.

This is essential to any SEO strategy these days since mobile users have far outpaced desktop users. In fact, many regions have them in the majority, and that calls for responsive designs and mobile-friendly content that is easily accessible for those on the go.

5. Keep Track of Your Results

Measuring your progress at regular intervals is vital because the uncovered metrics offer precious insights regarding all the areas where your efforts are bearing fruit as well as those where you may need to make some adjustments for better performance. 

These careful observations will prove a great help in your journey towards a successful global SEO strategy. Some of the details you will be able to determine include – 

  • Your presence in various countries prior to, during, and post-global strategy implementation, apart from overall progress and all the areas where there may be scope for improvement. 
  • Page rankings in each country where you can also check if the hreflang tags have been placed correctly. This is important as it helps maintain relevance, otherwise, reduced relevancy can damage the impact your content would have otherwise had on potential customers. 
  • The impact of your efforts on alternate digital media like an Instagram or Twitter accounts for a specific country.

Also, take into consideration the feasibility for PPC for your brand as it enters into newer markets. Your global SEO strategy may take time for your website to improve in terms of rankings, and PPC can help your brand gather momentum in the meantime. 

You can make better decisions in this respect when you measure your progress because the insights will help you gain more understanding regarding search patterns and conversion rates in different areas. 

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