SEO Content Writing and SEO Copywriting: What’s the Difference?



Aren’t ‘SEO content writing’ and ‘SEO copywriting’ the same? Is there a difference between the two? If yes, does that even matter?

These are some common questions that pop up in everyone’s minds when they first deal with an SEO agency. Some believe that both the terms are interchangeable while others don’t even consider copywriting as an option, for them, everything is SEO content writing. 

With this blog, we’re going to clear out all the confusion and provide you with an in-depth difference between them. Without wasting any time, let’s get right into it.

Understanding the Difference 

Before hiring website content writing services, it is important to understand the options available. 

The main purpose of SEO content writing is to improve traffic through search engines. SEO copywriting, on the other hand, is ‘sales’ oriented. The central goal is to write content that helps convert traffic into leads and sales. 

But, why do I need to hire separate writers for these tasks? Aren’t they capable of performing both kinds of tasks? 

Of course, they are. But, embracing the difference is what will help you achieve your business goals better. The results will be quick and you’ll get exactly what you desire. 

Types of Projects SEO Content Writers Take Up 

Writers specializing in SEO content work on specific types of projects. While the primary aim is to increase organic traffic, attracting links to the website is also an integral part of it. 

Here’s a list of projects, SEO content writers handle:

  • SEO-friendly web pages
  • SEO-friendly web pages
  • Local SEO content
  • PPC landing pages
  • Conversion pages
  • Content for link building
  • SEO Guest posts 

So, if you are aiming to improve organic traffic on your website, SEO content writing services are perfect for you. However, if you’re specifically seeking a prominent increase in the number of leads and sales, we suggest you hire sales copywriters. 

Types of SEO Copywriting Projects

When you’re only aiming for sales and not a higher search engine ranking or traffic, you’ll want to hire an SEO copywriter.

They are complete professionals at sales-specific content and will provide you with a copy that actually converts. 

 Here are the kinds of projects they generally work on: 

  • Social Media Ads (Facebook, Instagram, LinkedIn)
  • Newspapers Headlines and Ads
  • Posts on social media
  • Email marketing templates 
  • Product or Service descriptions
  • Call-to-action buttons
  • Sales pages
  • Business names and taglines 
  • Video scripts
  • Landing pages for PPC
  • On-site navigation content/copy
  • Website content (specifically for brand messaging)
  • Whitepapers

To find a copywriter, sometimes a simple Google search is enough. You may also find them on other platforms like Upwork. But, if you have a niche project and finding the right copywriter might be time-consuming. Make sure you ask about the writer’s experience on that type of project before making any final decision.

When the Need to Hire an SEO Content Writer Arises?

An SEO content writer understands search engine optimization and knows how to write compelling content that is relevant as well as informative. While they’re well-versed with SEO, they may not know to write copies that convert.

 With SEO content, a business owner can achieve the following objectives: – 

  • Improve the website’s keywords ranking on search engine giants like Google or Bing
  • Increase CTR (Click through Rate) from SERPs.
  • Enhance website navigation
  • Draw high-quantity navigation
  • Rewrite existing content
  • Direct website users from one page to another.
  • Convert new visitors into buyers, subscribers, customers, or leads.

If you’re contacting an SEO agency for search engine optimization services, you won’t have to connect with an SEO writer separately. That’s because these companies generally have their own team of writers.  

Finding a Reliable SEO Content Writer 

If you’re reading this blog, you’re most likely looking to improve your website’s SEO. This means you may already be creating a large amount of content in the form of blogs or webpages.

But is that giving you the desired results? If not, maybe the content quality is not good enough. This is exactly why you need to hire a reliable SEO content writer. To find one, make sure you keep the following points in mind.

1. Ask your Peers, Acquaintances or People within you Network

 A simple method and a very obvious one! Whether you’re hiring SEO content writing or SEO copywriting services, this is a great way to connect with a reliable professional. Getting references from someone you know ensures that the person you’re connecting with is trustworthy. Moreover, you get firsthand feedback on the writer’s capabilities. Moreover, referrals help you save time and money that you may or may not spend during your search for the right writer. 

2. Ask for past work samples or case studies from the writer

Increased website traffic is your basic goal. So, if you’ll want to find an expert who can provide you with samples and case studies that depict their proficiency. Ask what kinds of projects they’ve previously worked on. Once they share a few samples, ask if their content has benefited past clients or not, if yes how? If the writer shares some keyword ranking/stats, have a good look at those. There are several writers in the market, but not all of them write compelling content to attract organic traffic. 

3. Discuss your Exact Requirements with the Writer

Sometimes, you contact the right writer but don’t get the desired results. You know why? That’s because we often tend to give a gist of your requirement to the writer instead of getting into details. The more specific you are with your requirements, the better is the copy. Quality content by an SEO content writer holds the power to generate traffic along with sales, followers, and customers.

ALSO READ: 6 factors that make high bounce rate a persistent issue

TO CONCLUDE

Now that you know the difference, we hope you’ll think twice before hiring a writer. Don’t forget to assess your exact requirements first and then head out to find the services for it. 

Team Digital Hub Solution also has a team of writers that includes both SEO content writers and copywriters. In case you’re in urgent need for one, don’t hesitate to contact us. We’d be happy to learn about your project and provide you with a reasonable quote for it. 

We suggest you stay in touch with our blog page as we publish new content every week. If you have any feedback or topics that you think we should cover, kindly leave a comment below. We’d be happy to work on them. 

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