If you are in the e-commerce industry, you need the right tools to scale new business heights. Magento by Adobe is an e-commerce platform built on open-source technology to give its users the ability to control the look and functionality of their online store. Magento gives its users a variety of useful tools and features to use. It is also easy to facilitate 3rd party integration due to its third-party extension available for implementation. Let’s see the benefits of using Magento e-commerce development services.
If you own an e-commerce business, you should consider using Magento to create a robust system. If you want to build a strong, long-term, professional e-commerce site, you should get Magento. Magento is recommended for a number of reasons.
If we talk about page loading times, Magento is the winner here. If you use Magento in your system, it creates the fastest e-commerce stores in the world and produces the fastest-loading web pages. A slow-loading page can have its downfalls. Magento can be customised as per your needs. All you have to do is find different ways to speed up the website to delight your customers.
Magento is not only flexible, but it is an SEO-friendly site too, with some built-in SEO-friendly URLS, a Google Site Map, and Meta-information for products. Magento has emerged as one of the most popular platforms ever to satisfy its customers' needs. Magento is handling more than $155 billion in transactions between different popular stores. As per W3Techs, Magento drives 0.8% of all websites on the internet.
Furthermore, Magento is powered by the latest SEO ranking factors. It has everything required for SEO, and it has the great URL structure and meta-implementation required for SEO.
Security should be the main priority of businesses across the world today. Magento has strong security features like x-frame options and HTTP request headers that protect and strengthen your store from cyber attacks. This has definitely improved the security over time in Magento and decreased the chances of website hacking.
It is quite obvious that Magento has become one of the most preferred platforms. But, it has also faced several challenges from rivals too. Still, it managed to overcome these difficulties by seizing the opportunity to come out of every situation and win the interest of its customers. So, now let’s check on the future of Magento.
1. Artificial Intelligence:- Magento in the future will use different tools to enhance the user experience. It will eliminate a lot of manual work and provide user-friendly content. Here are some features worth trying:
● Create real-time customer profiles.
● Insights into B2B and B2C transactions
● Privacy control
● Live search based on AI
● A product backed by AI
2. Customised Marketing:- marketing efforts can drive 40% revenue growth. With the help of Marketo Engage, you can build automated marketing campaigns and personalise the customer experience. Furthermore, Magento is improving with tools like
● Adobe Target
● Real-time customer data platform
● Order online and pick up in-store.
● Personalized payment for easy checkout
3. Amazon Sales Channel:- This is one of the most powerful and comprehensive extensions that help you sell products in the Amazon marketplace. As a result, some of its characteristics are as follows:
● Seamless Integration
● Intelligent Pricing
● Listing management
● Fulfilment management
● Order management
● Business pricing
● Inventory management
4. Advanced Product Information Management:- Many businesses struggle to keep track of an increasing number of prices, labels, and product descriptions. Plus, it is daunting for some retailers when it comes time to organise product information. Hence, PIM is the best solution to resolve all types of concerns when monitoring product information.
A PIM solution can help users store, enrich, and manage complex product information. This also helps in collecting product data and updating and monitoring minute information through different sales and marketing channels.
5. Headless Commerce:- Magento, in the future, will lead headless commerce through omnichannel sales. The API-based commerce system separates the front-end and back-end systems well and allows you to sell on many channels.
Like any other platform, Magento has its fair share of ups and downs. Although it is determined to provide the best user experience to its customers, with dramatic changes and a strong future ahead, it is undeniable that Magento has a strong chance of regaining all its lost customers by 2021.
As of now, Magento is constantly upgrading its software and adding many interesting features to improve its overall performance and security. The above-mentioned technologies will help enhance the performance and security of your web store. So, Magento website development services will be useful for companies looking to enhance their web stores.
If you are in the B2B or B2C industry, now is the right time to contact a Magento e-commerce web development company. The Digital Hub Solution can help you achieve your goals with customised web solutions. So get in touch with us now!
Read more:- Why Is Magento Better Than Any Other E-Commerce Platform?
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