As technology is beating us every day, the use of WordPress is rocketing. In this blog, we will discuss why WordPress development services are essential for your website.
WordPress is the most popular CMS platform that offers various features and plugins. This open-source platform is engaging, provides appreciable flexibility, and has a large user community. Furthermore, its easy-to-use interface and numerous customization options make it an ideal choice. In addition to that, many organizations are switching to WordPress website development services from other CMS platforms.
Here’s why WordPress is the most popular CMS platform
1. Open-source & free
WordPress is an open-source platform that offers great flexibility. This means that you are free to modify, edit, and tweak the code as per your needs. As it is open-source, you can use it for many purposes. It is easy to change its algorithm and share it with others. Furthermore, no matter how big your budget is, there’s nothing like free. Without paying a single penny, you can download and install WordPress. There are only a few features that require payment, such as CSS editing. Apart from that, the basic version of WordPress is free of cost and has no premium model or advanced paid features.
2. Myriads of Themes and Plugins
The abundance of WordPress themes and plugins makes it a popular platform. With thousands of free plugins available, you can browse and select the one that fits your business needs. Moreover, there are several options like themes for e-commerce stores, law firm sites, news portals, and every other type of website. Additionally, you can add cool functionality to your website without even needing to code. A WordPress plugin can compete against any other content management system. As the most feature-rich platform on the market, WordPress stands out among its competitors with over 60 thousand official extensions. Similar to this, there are various themes that WordPress offers with a no-code system. Themes let you control how your website will look.
3. SEO Friendly
For all websites, WordPress SEO is a necessity. Success on a website depends on SEO. To drive sales, you need a steady stream of targeted traffic. Without that, making a website is just a waste of money that nobody visits. One of the reasons that WordPress is popular is that it is SEO-friendly. It includes the most influential plugins. WordPress websites are the most highly ranked platform for Google searches. Moreover, if you have a little SEO knowledge, you can use it for blogging. For your small business, you can use it for posting influential things. While competing in a highly competitive market, you can use WordPress SEO plugins to give neck-to-neck competition.
4. Enhanced User Experience
WordPress is easy to use and loads quickly. As loading speed is one of the major parameters in Google’s ranking algorithm, WordPress gets a competitive advantage over other CMS tools. WordPress is the most popular website builder and CMS platform, accounting for more than 60% of the market and spanning more than 15 years. A huge population is familiar with the workings of WordPress. As it is a user-friendly interface, it saves a lot of staff. Over half of all users, today access the internet via smartphones, where bandwidth may be constrained. Furthermore, this makes loading speed even more important for your business.
5. Highly Customizable
From themes, plugins, and content, WordPress allows you to freely customize every aspect of your website. Thus, it is possible to edit every part of the code. By combining this with a professional theme and a unique combination of plugins, you can build any type of website you can think of. Moreover, you can also change the size, appearance, layout, and functionality of your website by simply using the WordPress admin platform. Even a newbie with no deep knowledge of coding can easily do this. With some basic knowledge of HTML, you can create every functionality on your website according to your needs.
6. Mobile Optimization
We have seen that more than half of all users access the Internet through their smartphones. WordPress helps you to rest assured, as every modern theme is now optimized for mobile friendliness. Your WordPress will always be accessible through smartphones unless your WordPress version is old and you have disabled automatic updates. You can't ignore mobile accessibility even if your target audience doesn't use smartphones to find your website. Moreover, even Google penalizes websites with no mobile functionality.
7. Security & Support
WordPress is one of the most secure software platforms on the market. It receives automatic updates. To protect the privacy of your users you can install additional security plugins. Therefore, if your company is dealing with sensitive data, you can further enhance security by using WordPress. Moreover, if by any chance your website gets hacked, WordPress makes it easy to restore your website without losing your data.
As a leading custom WordPress development company, we provide customized content management services that are desirable for your business. Furthermore, we leave no gaps when creating web solutions that enhance your core functionalities. In conclusion, our extraordinary and unique approach puts us ahead of our competitors.
Read more:- SEO or PPC : Which is The Best Marketing Strategy for Business?
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