Google Analytics 4 – What’s New with the Latest Google Update


Google Analytics needs no introduction; it’s been around for 8 years. It is a great tool from an SEO perspective as it allows marketers analysts to survey activities on the websites. Although, it is a great tool for websites and almost checks all the boxes. However, mobile apps are completely unavailable on Google Analytics view. […]


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Boost Your SEO with Core Web Vitals: The 2021 Guide


With each new project, SEO professionals spend a lot of time on keyword research, content optimization, backlink generation, and mobile experience. However, in 2021 things seem to have changed. The on-page experience is at the forefront of Google’s priorities. They recently launched a core web vitals update which will be effective from May this year. […]


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How UI and UX Contribute to Web Design


Nowadays, having a dedicated business website is a requirement. A website allows your clients and customers to visit anytime they want. However, simply having a website for your business is not enough. It must be fast, smooth, attractive, and feature-rich and for that, you need state-of-the-art web design services. Whether you are a small or […]


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6 Hand-Picked Programming Languages for Mobile App Development


Today, we have millions of mobile applications to use on a daily basis. More and more apps are being developed for mobile devices every day. Speaking of Mobile apps, Android Play Store is home to 3.3 Million mobile apps while iOS has 2.2 Million applications. Programming languages are constantly evolving resulting in better and smarter […]


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Magento vs WordPress: The Ultimate Comparison for 2021


Is building a business website on your 2021 checklist? If yes, make sure you select the right platform. Of all the website development platforms available in the market, Magento and WordPress are the prime leaders. In fact, every developer faces the dilemma of choosing between the two at least once in their career span. Both […]


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Pay Attention to These Ecommerce Trends in 2021 and Beyond


Ecommerce is an ever-changing industry. Each year begins with a huge list of trends and 2021 will be no different.   So if you’re looking for eCommerce trends that are going to matter the most in the coming year, this blog has you covered. Here are the six most important eCommerce trends that you must know.  […]


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SEO Content Writing and SEO Copywriting: What’s the Difference?


Aren’t ‘SEO content writing’ and ‘SEO copywriting’ the same? Is there a difference between the two? If yes, does that even matter? These are some common questions that pop up in everyone’s minds when they first deal with an SEO agency. Some believe that both the terms are interchangeable while others don’t even consider copywriting […]


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6 Factors that Make High Bounce Rate a Persistent Issue


“Why are visitors leaving my website?” It’s a question that continues to haunt website owners, online marketers, and analysts alike. Before we move on to solving this issue, let’s understand what a ‘bounce rate’ is, and why it can be a problem. Sometimes, a visitor views just a single page before going back to a […]


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Competing with Big Brands in SERPs is Easier than You Think


There is a huge difference between the offerings of businesses on different scales. Big eCommerce brands tend to offer a decent range of goods and services in numerous categories. On the other hand, a smaller retailer typically offers a larger variety of products with better quality in a specific niche. This is why their SEO […]


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Maximize Conversions with These Effective Google Ads Tips


Planning to invest in Google Ads to get quick conversions? The idea is great but if this is your first time, you may need to keep certain tips and tricks in mind. Before getting started, it is important for you to know that Google Ads is one of the most complex PPC platforms. With numerous […]


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