27 Jul 2020 SEO
With this blog, we’ll help you prevent this penalization. We will list down the six major factors that facilitate search engines to give a negative score to your website.
Six Activities That Prompt Search Engines to Ban your Website
There are no definite strategies for search engine optimization. With every new update, a digital marketing company changes its techniques and approaches. However, there are certain factors that need to be carefully monitored in order to prevent penalization. These include:
Google keeps content at the top position. So, having copied or duplicate content on your site means poor ranking or no ranking at all.
Online store owners tend to use the same text and information on products of similar kinds. They simply use the text provided by the manufacturer without making any changes from their end. This content is considered as duplicate as the manufacturer may be selling its product on just one but various e-stores.
To stand out from the rest, it is important that you upload content that is plagiarism-free. Don’t forget to change the images and tables with the content. You also need to work on giving alt text to images, incorporate new URLs, and get rid of anything that is repeated on your website. Each page whether small or big needs to be 100% original.
Using keywords in excessive amounts was a popular SEO strategy back in the days. However, with the audience becoming smart, Google made changes to its algorithms and started penalizing websites for keyword stuffing.
Usage of relevant keywords is still a critical element in ranking a website. In order to ensure the right keyword frequency, prominence, and proximity, you can plugins like Yoast. It helps you determine the number of times a keyword must be used and highlights the areas where it can be the most effective.
A website taking too much time to load is a complete turn off for readers. This is why speed is one of the most significant factors that search engines take into account. The lesser the loading speed, the better it is. Visitors like websites they can easily access and gather information from. So, your focus should be on improving not just the homepage but every page of your website.
Here are some quick tips that you can use to improve your website’s speed.
Advertising is the best way to reap financial benefits. But, too much advertising is the worst. It spoils the user experience and brings guaranteed penalization.
As a website owner, it is your responsibility to incorporate ads in such a manner that it does affect the reading experience of the visitors. It shouldn’t intervene with the site’s navigability or accessibility.
To rank high on search engines, many companies make use of the mirror strategy. Here, they purchase links from other websites to link to them. Google very well understands these tricks and instantly penalizes websites that attain links by buying them. Likewise, the sites that link one another too many times are also not accepted by the search engine. It, in fact, is considered an unethical practice.
Organic links are valued the most. These are the links you receive from other websites because of the quality of your website’s content. As soon as you start receiving quality links, your website will automatically rank high.
Have you come across a website that keeps redirecting you to the error pages? Error 404 is a common one, we’re sure you may have stumbled upon one of those. For website owners, it is necessary to run an SEO-site check-up from to time. It allows them to identify and fix such error pages.
Your visitors should be able to find exactly what they’re looking for, pages with errors will only make them lost. Moreover, ignoring error pages can certainly lead to penalization from Google. For running a website check-up, you can either use a tool or simply hire an SEO expert.
Found this blog interesting? Here’s some good news – we cover a new topic every week. So, stay tuned to never miss an update! In case you’re interested in learning about our search engine optimization services, let us know by leaving a comment below. We’d happy to provide you with a quick quote that fits your needs and budget!