6 Landing Page Builders Worth Investing In for Your Business
Planning to invest in pay-per-click services? For that, you need an attractive landing page. A landing page is the page that users click on when they see your ad on search engines. This page helps you generate leads and boost email signups.
However, to ensure your landing page generates the desired leads, you need to use a landing page builder. This builder includes varied features like built-in templates, email marketing integration, and other customizations that business owners or bloggers can make use of.
But with so many options to choose from, finding the right landing page builder can get overwhelming. To make things easier, we’ve listed six of the best tools in the industry. Simply compare these options and choose the landing page builder that fits your business.
Landing Page Builder – Top 6 Options to Choose From
Today, Instapage is one of the most sought-after tools in the market. It comprises a wide range of features that a landing page needs to get higher conversion rates. As soon as you select a pricing plan, you get access to several pre-designed templates that are optimized, responsive, and SSL encrypted.
Additionally, you get free access to Instapage’s incredible gallery of stock images, videos, and vectors. The drag and drop builder allows you to design the page exactly how you want, using any image or video of your choice within minutes.
It also offers easy integration with some of the best email marketing service providers, thus allowing you to grow your email list at a fast rate.
Ask any affordable web design company which land page builder they recommend, they’d say Unbounce. Why? Because it is one of the first tools to come to the market and still holds a reputed position. Moreover, the pricing is competitive. Their annual package requires you to pay $72/mo.
Coming to its features, it offers quick customization, launch, and optimization features. From A/B testing and SSL encryption to HubSpot and WordPress integration, it is known for its smart functions.
To get an idea of how things work, you can also take a 14-day free trial. And if you like the tool and wish to continue the services after 30 days, you’ll get 20% off your first three paid months.
Leadpages is another landing page builder that you can count on. It has over 160 templates to choose from. The best part is you can sort these templates based on the industry such as blogs, health, eCommerce, travel, etc.
Even if it’s your first time using the tool, you won’t find any difficulty as it doesn’t require any technical skills. You can smoothly drag and drop text or images.
Other than basic features like A/B testing and Mobile-Responsive Site Templates, you also have the option to create Pop-Ups and Alert Bars that enable businesses to gather leads from anywhere on their website.
Compared to the two options mentioned above, the pricing of this tool is pretty reasonable. The Standard annual billing plan starts from $27/month – which is perfect for small business owners and entrepreneurs alike.
Aside from that, you can also request a 14-day free trial to test the tool before fully investing in it.
4. HUBSPOT LANDING PAGES
A tad bit expensive, HubSpot’s landing page builder comes with some of the best features you can ask for. The quality of their landing pages is far superior compared to any of the other tools thus increasing the likelihood of converting visitors into leads.
To make the best use of this tool, you can combine it with the free CRM of HubSpot. It allows you to personalize your landing page to suit the preferences of individual visitors. The builder offers features similar to dynamic web design services, allowing a business owner to display different content based on the user’s location, buying stage, device, etc.
With the HubSpot landing page, you can also analyze, test, and optimize landing page performance with great ease. If you’re not a HubSpot user and want to learn how the builder works, you can sign up and use the free templates right away. However, there’s a limit to the number of templates you can use for free. You’ll have to become a paid Marketing Hub member to enjoy uninterrupted service.
With Landingi, you can get a hold of over 250 built-in templates. You can use the as it is or customize them according to the unique offerings of your brand. The basic plan begins from $29 with no limit on the number of landing pages you can create.
If you’ve been in the digital marketing industry for a few years now, you’d be delighted to learn that even Neil Patel recommends this tool. However, if you wish to make use of advanced features like webhooks, A/B testing, and email automation, you’ll have to upgrade your plan to $89 or $127/month.
TARS is different from all the other landing page builders we’ve listed above. It is a chatbot platform that offers a unique approach to landing pages. It has gained a lot of popularity in the last few years as more and more professionals have been capitalizing on its chatbot feature.
While the other options focus on forms, this tool centers around chatbots. It offers a personalized experience to the visitors and increases lead collection up to 2 times. In addition, it offers access to approximately 500 industry-specific templates such as insurance, food, healthcare, real estate, education, etc.
After reading such positive things about the tool, you may be wondering what the pricing is like? Don’t worry; it costs less than the average website design pricing – beginning at $99 per month.
If you’re an established business owner, we suggest you explore their Business Plans and choose the one that fits your needs.
So, Which One Is Right for your Business?
The answer totally depends on you. The final call depends on the budget you have and the number of templates you wish to create on a monthly basis.
But, if you think you need a little more information before making a decision, reach out to us.
Our experts will analyze your requirement and suggest the most suitable landing builder. To book a consultation, give us a call or contact us via email.