6 Ways Social Media Optimization Can Improve Website Rankings



If you’ve heard about digital marketing, you may be familiar with the terms search engine optimization (SEO) and social media optimization (SMO). While they’re both integral elements of online marketing, people only associate SEO with search engine rankings.

However, this is where they’re wrong. SMO also has a role to play; that too a solid one. The key is to use this approach the right way. As professionals specializing in social media optimization services, we can help you make the most of this digital marketing strategy. Take a look at the tips below:

1.  Use of Keywords

Now, this may seem confusing to those who know how SEO works. Since we’re talking about keywords, it’s okay to feel that way. Just like your website, you need to make sure your social media pages and profiles have your business-related keywords.

This doesn’t mean you stuff them up; you need to be a little smart about it. Instead of making obvious keyword insertions, take the subtle route like the bio/about us section. Write the bio in such a way that your keywords & company description – merge together in a natural, less spammy way.

You can also add keywords to your posts in the form of links and hashtags. This is, in fact, the method that most successful companies use. Remember, only relevant keywords will do the magic and not the ones that don’t go with your posts.

2.  Work on your Content Quality

When it comes to online marketing and brand promotion, the content will always hold the top spot. The better the content, the higher the ranking – it’s true for both Search Engine Optimization and Social Media Optimization. After all, it’s content that helps draw the audience’s attention.

The content you post on your social media can be of any kind. From informative and entertaining to funny and educative, just make sure it’s something that the audience can connect with. It should be worth their time and shouldn’t make them feel that looking at your post was a waste of time.

Consistency is also a factor that you need to bear in mind. Posting a frequent rate, at the right time is what helps brands succeed. Professionals out there study their audience behavior and post accordingly. For help, you can call up a Social Media Optimization agency near you, hire them for a month and learn from them. Notice how they post and follow the same pattern for your future posts. As a customer, you’re also free to ask questions from experts to improve your knowledge on certain topics.

If not that, you can also invest in social media tools and use them for maintaining your pages. Paid tools are even better and come with varied features to enhance your content quality.

3. Website Integration

Integrating your social media profiles with your website is a critical social media optimization process. It’s always good to interconnect your channels so customers think you’re professional and credible. Here’s how you can do it:

  • Most websites have footers with social media buttons/icons on them. Just visit the admin panel of your site, go to the footer section and insert the social media links.
  • Your social media pages also have a dedicated section for adding links to your other social profiles and website. Don’t leave them blank and enter direct web links there.
  • If your website has a login interface, try adding a social media login feature to it. This helps you give them a better experience as it’s quick and convenient.

4. Increase the Follower Count

The number of people following you on mediums like Facebook, Instagram, and Twitter is also a significant ranking factor.

You cannot expect your ranking to improve if you have mere 100 likes on your Facebook page. This doesn’t mean you start buying fake likes and followers for your pages. That won’t work for you either because Google has strict rules over that as well. They can very well examine the quality of your followers and make out whether they’re genuine or bots.

Increasing your followers the organic way is the most effective method. Post engaging content, conduct contests, share real stories and celebrate your successes to show your followers that you’re real.

Let’s understand this with an example of a brand called Coca-Cola. It’s a brand that has been in the market for ages. The reason why they’re successful even on social media is that they’re in sync with what’s trending.

They know what people are talking about these days and integrate that with their brand. It instantly connects with the audience and their campaigns go viral.

Yes, you cannot go the Coca-Cola way directly but don’t you think you can take some inspiration from them? Take your social media profiles seriously and make changes to your strategy as and when necessary.

5. Micro-Blogs

Blogs are one of the most effective SEO strategies. But you cannot post full-length blogs on social media. An alternative to those is microblogs. These blogs are only a sentence or two and are used to share videos, links, articles, and images. You can find them on the social media pages of News Channels. They often use microblogs to describe a piece of news whether breaking or entertainment-based.

They’re a crisp means to update your followers. Quality microblogs can draw genuine traffic to your website so make sure to post quality and original microblogs whenever you do.

6. Social Bookmarking

Social bookmarking is slightly different from Bookmarking that we use in SEO. Reddit, StumbleUpon, and ScoopIt are some of the best social bookmarking websites.

These sites are interactive with a large number of users. You can earn quality backlinks from them that can help you acquire higher search engine rankings. If you weren’t focusing on this activity before, try incorporating it into your SMO strategy now. Use them regularly for a month or two and you’ll surely witness a significant ranking improvement. Ask any professional who offers social media optimization services and they’d say the same.

Need a Kickstart?

If you went through all the above-mentioned points but are still not sure how to begin, get in touch with us. We can give you a bit more clarity and work on your brand’s social media presence. Our experts will understand your business niche and make sure the posts are relevant enough to capture your target audience’s attention.

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