The popularity of online shopping has propelled the growth of e-commerce stores and marketplaces. And the rise of these marketplaces was possible. Because of the various technology platforms on which these web stores and applications are developed. Digital Hub Solution is one such Magento eCommerce development agency, aka Magento eCommerce web development company. That takes the help of these technology platforms to play its due role in the growth of these web stores by developing related applications and websites.
Yes, it is a fact that most online platforms and businesses are trying to switch from Magento 1 to other platforms of an entirely different nature. Because of the problems involved in M2 migration. But this migration is not a wise decision in the long run when it comes to your business. We are an established Magento eCommerce development agency and have been offering Magento website development services for a while now to the market. Digital Hub Solution has learned that Magento today has its place on the Internet Retailer B2B e-commerce 300 list by standing at no. 1 with 42 merchants on board. All thanks to its extraordinary features like all-around support, inbuilt security, and performance boosters that no other platform has been able to offer so far.
Magento came into being in the year 2008 when its first release made its debut on the market. It is an open-source eCommerce platform noted in PHP. Built using the Zend framework, it was followed by Magento 2 in the year 2015 with enhancements like reduced table locking issues; improved page caching; enterprise-grade scalability; inbuilt rich snippets for structured data; new file structure with easier personalization; and much more.
Its latest stable release is Magento 2.3.5. Magento developers have already released a public statement stating the discontinuance of support and maintenance services for 1.x versions effective June 2020. Prompting client companies to migrate to Magento2 without wasting any time. This migration is a must, not only because developers are withdrawing support. But also, because the latest upgrades bring with them special features. That plays an important role in maximizing revenues and building consistent customers.
1. Progressive Web Apps
It is no surprise that the use of mobile applications is growing at an exponential rate. And so does the need for an enhanced online user experience. According to a recent report, mobile applications' contribution to e-commerce sales was 34.5% in total in 2017. And this figure is expected to go up to 54% of total e-commerce sales in the coming years.
And so, the creation of Magento Progressive web applications (PWA) provides a reliable, fast, and engaging experience. That can help conversion rates by as much as 50% and also increase revenue. Your business can also have a Magento-based web app of its own by availing the services of Digital Hub Solution. Which is a well-known Magento eCommerce development agency offering state-of-the-art Magento website development services at competitive rates.
2. GraphQL
GraphQL is a query language developed by Facebook back in 2015. It is an API technology that permits progressive web apps to both push and pull information from the Magento store using smaller packets of data. Furthermore, it allows you to request data when you need it and also generate smaller API requests. GraphQL is of great help when you need faster loading and an enhanced customer experience.
3. Elasticsearch
The MySQL search engine was very weak by nature. And its performance was suffering a lot because of issues that were difficult to solve. This is why Magento came up with Elasticsearch to get rid of these issues and make relevant searches. It equips Magento site search with faceted search.
4. PHP 7.2 Support
The Magento 2.3 version backs up PHP 7.2 and enhances both performance and security. Along with adding new features to Magento 2.3.
5. Page Builder
The page builder layout has made it simple for anyone, regardless of Magento's expertise. To create customized pages on the platform. This feature comes in handy for users who are not proficient in HTML and CSS coding.
Magento 2 is a robust and reliable option for every e-commerce store. Online shops with large websites that are heavy or store large amounts of critical customer data like their credit or debit card details need to migrate to the Magento 2 platform. Even if they have not considered it yet. And post-migration, they can enjoy a whole lot of benefits along with advanced features that were absent in the previous versions.
As of now, almost 30% of eCommerce stores are still running on Magento 1.x with no intention of migrating. It is easy to understand startups and small businesses. That are still in the development phase and cannot raise the investment needed for Magento 2 (M2) migration. They need not worry because they can coordinate or get assistance from established Magento eCommerce web development companies. Like Digital Hub Solution for extensive support, developing security patches. And maintaining their existing Magento 1.x web store even after the company support is not there.
Read more:- The Increasing Popularity of E-Commerce Website Development
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